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First, some science!
And a new way of thinking about fat.

Researchers discovered that the genes active in a person’s belly fat are significantly different from those in his or her thigh fat. This finding could shift the way we approach fat loss—from banishing it to relocating it. This is a key element to effective spot reduction.
Men tend to store fat in the abdominal area, but don’t usually have much in the way of hips or thighs. Women, on the other hand, are more often pear-shaped — storing more fat on their hips and thighs than in the belly.

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Why are women and men shaped differently?

The answer still isn't clear.

It’s an issue worth investigating”, says Steven Smith, M.D., director of the Florida Hospital — Sanford-Burnham Translational Research Institute for Metabolism and Diabetes. That’s because belly fat is associated with higher risks of heart disease and diabetes. On the other hand, hip and thigh fat don’t seem to play a special role in these conditions. In a recent study published in the Journal of Clinical Endocrinology and Metabolism, Smith and colleagues help explain this discrepancy by determining how belly and thigh fat differ genetically. This research might shift common thinking about fat — rather than focusing on how to banish belly fat, perhaps we need to tip the balance in favour of heart-friendly fat in the lower body. In that case, the study also provides a first step toward aiming treatments at specific regions of the body, especially those that contribute most to the complications of obesity.
The Genetic War -
Belly Fat Genes vs. Thigh Fat Genes

There is a difference

Smith and colleagues first took fat samples from men and women. Then they compared the genes most active in belly fat to those most active in thigh fat. Here’s what they found:
  • The genes operating in a person’s thigh fat are hugely different from those in his or her belly fat.  
  • For men’s fat, 125 genes are expressed differently in the belly than in the thighs.  
  • For women’s fat, it’s 218 genes expressed differently in belly than thighs. 
  • Most of those genes are unique to women, but 59 genes are the same as those that varied in male fat.  
  • The most notable genes that differed are known as homeobox genes.  
Homeobox genes are known for their role in helping shape a developing embryo — determining which cells and organs go where. Many homeobox genes are influenced by hormones such as oestrogen. Why are these homeobox genes important for fat? “We believe these genes actually program those fat cells to respond differently to different hormones and other signals,” Smith says.

Different types of fat. 
Explained!

Cardio or Diet for weight loss or spot reduction?

Excess fat in your body falls into one of two categories:
  1. Subcutaneous (soft fat) which lies right under your skin.  
  2. Visceral (hard fat) located deep in your abdomen.  
You lose hard and soft fat through the same basic lifestyle modifications:
  • Managing stress 
  • Eating less  
  • Eating healthy food 
  • Moving more 
But you’ll generally lose hard fat more easily. Soft fat, especially small deposits in your “trouble zones,” generally requires more work to lose. Both hard fat and soft fat have some similarities:
  • Both fats store roughly 3,500 calories’ worth of fat per kg  
  • Both fats grow when you eat more calories than you burn on a daily basis 
  • Both fats shrink in size when you lose weight. 
Visceral (hard) fat isn’t actually hard. It’s located behind your abdominal wall, surrounding your organs. And as it accumulates in your belly, it pushes the abdominal wall outward. Because your abdominal wall is made up of harder tissues, including muscle, your extended belly will feel hard to the touch, even though the actual fat inside your abdomen is still soft. Visceral fat has greater access to your blood supply than soft fat, because of its location within your abdomen, and it releases hormones that trigger inflammation. Carrying too much harmful hard fat leads to chronic inflammation levels, which have been linked to diseases ranging from colorectal cancer to cardiovascular disease. Apple shapes — people who naturally store excess weight in their arms, chest and abdomen — tend to pack on more visceral fat when they gain weight. Compare this to pear shapes who store weight in their lower body.
Subcutaneous “soft” fat is squishy and jiggly, and it sits directly under your skin. While having excess soft fat can make you look “flabby,” subcutaneous fat doesn’t have the same access to your bloodstream as visceral fat, and it actually has little direct effect on your health compared to that harmful deep-belly fat.

Cardio vs. Lean Muscle
Which is better for Weight Loss?

To burn off or to burn through for spot reduction?

This question is on everyone’s lips when they first want to lose weight:
“Should I start with cardio or weight training?”
Hearing the words that cardio will burn more calories than weight training in a shorter amount of time, is all that most people need to jump on the treadmill and disregard the weights rack altogether. Although this is true, weight training has added benefits for your body that you simply can’t achieve by doing cardio alone. Increasing your lean muscle mass can help speed up your body’s fat-burning ability and could be your key to permanent weight loss. Evidence continues to accumulate on the benefits of adding some type of resistance or strength training to your workouts. With benefits that spread across the health spectrum, researchers now believe strength training can play a vital role in long-term weight loss.
Miriam Nelson, author of Strong Women Stay Slim (Nelson, M. E. 1998, Strong Women Stay Slim. Australia, Bantam Books.) and a researcher at Tufts University in the US, found that women who followed a weight-loss diet combined with weight-training exercises lost 44 per cent more fat than women who only followed the diet. Nelson had the following to say:
“Researchers have discovered something disturbing: when women diet, at least 25 to 30 per cent of the weight they shed isn’t fat, but water, muscle, bone and other lean tissue.”
Scary thought, isn’t it? But rest assured, strength training can help us to lose excess fat rather than vital tissue.

Our Strategy - The Way of BodyOlogy
We take you through a three step process
Step 1

We need to focus on shifting stagnating fluids which will eventually turn into fat.

Step 2

We then work with fat burning by utilising lipolysis, which is the breakdown of fatty tissue.

Step 3

Once we deflate the belly, we can then begin to build healthy lean muscle to assist with long term weight management.